I must admit, at first I thought, "Oh no, not another stinkin' DeepMind 12 preview. Just come out with the thing and quit the hype."
I realize there's no such thing as bad advertising, but I don't think unnecessary tantalizing of potential customers is good either. Sure, when winter NAMM comes around and DSI has something new, we ask for little hints of the instrument, but these are so minor, and they're usually just before the full announcement. But Behringer has taken this practice beyond all reason, so that their multiple video glimpses have become a topic unto themselves. The above video is an example of this irritation.
I hope the DeepMind 12 is a good reasonably priced instrument and that many people like it. But I'm not interested in making an avocation out of learning about it. The way Behringer has gone about the whole announcement affair completely turns me off the instrument. I'll take another look at it in three months when the game is over.
I've never owned a product by Behringer and I know very little about the company. But I sure do dislike their style.