I will only name favorites.
My number one has to be the Elektron Digitone. Very excited to try this out once it's available. Gorgeous sound and lots of playful FM flexibility in conjunction with parameter locks and trig conditions.
The Quantum definitely has to be named in the synth category as well. I don't take the hybrid bread and butter sounds we've heard so far as a benchmark. Theoretically, there's lots to be excited about in this new combination of synth engines. So this will have to be tested as well. Having played a prototype last year, I could tell how much more work they put into it, especially the menu structure—a true coding challenge. I also like their approach to take another 3-4 months to get major bugs sorted out and give the sound designers enough time to familiarize themselves with the engines. Even used as a relatively simple sampler, this should be quite monstrous.
If the vicinity of NAMM also counts, I would also name Moog's DAFM as a good analog alternative for anyone who's bored to death with 808 and 909 sounds. I especially liked the nasty territory it can push into. Definitely lots of character.
As a sucker for delays, I liked to see the Strymon Magneto and the Verbos Multi Delay happening.
The effect box I found truly intriguing in its concept was the Empress Effects Zoia which basically allows you to program your own effects, put together effect chains, and can even be used as a synth including MIDI connections.