Ah the little monosynth and it's funny self-explanatory name.
Mopho (mofo), in it's full form, was originally a way to describe a very good musician. Frank Zappa, the megalomaniac he was, originally wanted to call his band a cut down version of the term but was told to just leave off the "f" word was not enough, thus the "of Invention" bit was added. Somewhere during the 70's the term was appropriated by the street culture and by the 90's had a new meaning associated with USA gangster culture.
I remember thinking when I first saw the yellow box in the store display that the name was clever, but at the same time I was very disappointed that a synth from a speciality company like DSI would use a name I'd expect out of a guitar pedal company. And considering Moog had previously tried to engage the guitarist market, I was fearing the worst. Part of me was happy it was something I could afford and fit into my space, but part of me was let down by such a simple synth (compared to what I was used to) with what seemed like a novelty theme. I am happy DSI didn't release the Analogue PhaFlaDelia next (but I've got a feeling Elektron may have that device on the way).
All this does highlight that as much as a name makes no difference to the sound of an instrument, it certainly influences the perception of the performer to the audience and possibly even more importantly, the performer's self-perception.
With regards to the moniker of a limited run of 20 synths assembled by hand for a truly boutique market, they can call it what they want, the buyers will buy it even if it's called the "Dream Rainbow Of Love".
The more and more of these labours of love I see, the more I realise if I want a bespoke ridiculo-synth, I'm gonna need to start making a modular or buy more Evolvers.