I dunno maybe Im alone. But even the $25,000 Schmidts name puts me off more than the price tag!
No, you're not; I feel the same way. I most certainly would have bought a Mopho SE or x4, had the name not stopped me. My wife even tried to persuade me to ask DSI if they would make just one of these instruments without the name on the body, because she didn't want such a filthy name in the house either.
I realize many musicians don't care about such things. As long as the instrument sounds cool, they wouldn't care if it was covered with swastikas. But I consider an instrument's name to be an important finishing touch, a prominent statement that can either dignify it or disgrace it.