Getting back to the documentary on Tom, as much as I enjoyed it, it does appear to be more of a marketing effort for a softsynth. Not saying it's not a good softsynth or to take anything away from the video itself, although certainly paying Tom to endorse it is very transparently a marketing move... which is okay I guess but for me a little disappointing as I was hoping it was the precursor of a hardware announcement.
Speaking of marketing moves, some companies (not that any specific vendors of Ukeleles and other portable stringed instruments come to mind) seem to spend a lot more time making "teasers" of products than they do actual products. I just wonder if anyone actually appreciates teaser announcements of unreleasable products, or lets it affect their purchasing decisions?
I personally like the Sequential approach, keep it under wraps until it's real and can be purchased.
I can only think of one possible situation in which "teasers" would actually be beneficial to both the consumer and producer of products; if the teaser is designed to generate excitement right before (within days) of the product release (as seems to be the case with this soft synth)... nothing wrong with generating awareness of a new product that is available.
A less honorable method of markeing might be teasing months or years in advance about what might become reality or might not seems more like a tactic to stop buyers from spending their dollars on existing superior competitor products, or just as a general gossip/attention seeking publicity stunt to draw attention to the brand. So when one sees lots of teasers going in different directions, one tends to feel spammed with junk mail.... for me personally it's like every teaser of a new product just reminds me of ongoing teasers of products never released, which sort of further undermines credibility or faith in product.
Thoughts?