After more videos, I am still not blown away by the sound (unlike the DD CS80 clone for example, which totally delivered when it arrived in my studio), but I like the user interface, the 3 synths, the sequencer, etc.
I think this is the main area where hardware synths manufacturers can compete: UI. (Point 1 of my post before). But this is also an opportunity for a premium MIDI controller manufacturer. What combination of knobs, sliders, menu's (if any) can create the best creative workflow.