I think budgeting for marketing these days on a product like this must be difficult. In the days of Youtube demos it would be very easy to overspend on marketing and never see the return, or underspend and still have one aspect of that marketing effort go viral and really take off (and most of all not being able to properly measure cause and effect in order to know how to spend where). Add to that the fact that you really need synth experts and musicians to do the marketing, none of whom work directly for marketing companies... subject matter expertise is very dispersed.
With the exception of the P5/10 Rev4 (which I've always known I wanted), most synth purchases have been based on audio demos, and pretty much never the sponsored type of demo that emerge upon product release. I usually buy a synth after hearing many demos from many different people, and I sort of make an aggregate decision in my mind about whether the overall sound suits a specific need. This can occur a year or two after a synth is released sometimes -- a typical scenario is when I hear a specific sound designer release a demo of their custom sounds that are close to what I'm looking for. I'm sure lots of synths are capable of making sounds I would like, but I'm much more inclined to buy when I've heard a demo of many sound packs from many designers.
So for me the T5 is very much a wait-and-see product. In the demos I've heard so far, it sounds good, and strikes me as a very cost effective synth, but does not (yet) seem to fulfill a need that one of my other synths doesn't already do better (aside from the portability aspect which it does very well, but I personally don't need portability). That opinion might change with future demos.
I did try one last week, just out of curiosity when I'd just purchased the Prophet-10. It's in an interesting space, in that I think for many, it will tick a lot of versatility boxes, but it's not a 100% does-everything better than <insert every brand here> specific synth box.
Like yourself I have always waited patiently, and then waited some more for the bugs to be ironed out.
The P10 for me was a many-month long somewhat agonizing decision in the making, and I was still on the fence between the 5 and the 10, but the extra voices tipped the scale for me vs cost hurdle. In the process I purchased a matriarch and 2600 to 'offset the frustration' of indecision.
The objective and higly valuable independent synth youtube channels helped sway me to the 10. the 2.0 firmware update is a fantastic bonus and very timely for me.
Take5 isn't a priority, but the versatility appealed to me. I'd take it travelling with me for sure. More than I'd take a prophet-6 for example or the matriarch, simply the size makes all the difference.
Cretainly feels lighter than a Jupiter Xm to me and packs more interest and while I am sure there are competing products from many other brands, The Take5 is somewhat more appealing - to me at least.
I think there are some other compact synths that will undercut on price but perhaps not on the quality / features.